The community for paid newsletter creators.

Rub elbows with people who have done it and know
what it takes to build a successful business.

Terry Godier

Creator, Panoply

Creating and operating a paid newsletter business presents some very unique challenges. Having a group of others to bounce ideas off of and learn from speeds up the process significantly and helps tip the scales in your favor.

There's a lot value in settling in with a strong community of like-minded people. A rising tide lifts all ships, and for paid newsletters I think that tide is just beginning to rise.

Sean Markey

Creator, SEO DomainDeals

Conversations That Will Move You (And Your Newsletter) Forward

Wondering what you can expect to find in the IndieMailer community forum?

This is just a little taste of some of the great threads you'll find inside.


Prepare to get your hands dirty as we remove the covers on the engines that drive our (and other successful) newsletters to find out what they're made of.


You're the star of your own newsletter journey, and here's where you can share and ask very specific questions. Every member is encouraged to start a topic about their newsletter--whether you're trying to figure out where to start, have questions about how best to grow, any issues you're running into.

We're all on the same, but different, journey. You don't need to head out on your own.

You'll also be able to read everyone else's journey, learn from their mistakes, their wins, and get inspiration for your own project.


Starting a journey is important, but growing your paid newsletter is a whole different game.

In the Growth topic at IndieMailer, you'll find conversations about referral programs, how to come up with (and find!) an amazing domain name for your project, and much more.

That's just a small sample of the valuable conversations waiting for you inside the IndieMailer community.

Latest Blog Posts

Interview with Dan Oshinsky

Dan Oshinsky is an email strategy thought leader. I first came across his work through Not a Newsletter (which is, actually, kind of a newsletter), which I consider to be required reading for anyone working in email today. I’m glad to say that he’s also an Indiemailer member. Anyway, I had the opportunity to have […]

How to Name Your Newsletter

It’s easy to think about starting a paid a newsletter. You dream about the industry recognition you’ll get, the wave of paid subscribers whose monthly payments will be hockey-stick shaped—up and to the right, and all the clever things you will say about your area of expertise. But like most things, in practice, it’s a […]

Interview with Hamish McKenzie (Substack co-founder)

If you’ve been looking into starting a newsletter at all, you’ve probably stumbled upon Substack—a publishing platform that makes running a paid newsletter dead simple.   Hamish McKenzie co-founded Substack in 2017. He is also a published author (his book ‘Insane Mode: How Elon Musk’s Tesla Sparked an Electric Revolution to End the Age of Oil’ […]

Typical Formats for Newsletters (with examples)

Over the past few weeks I’ve received a lot of questions from prospective creators about two things: What do I write about? What should it look like? In this post I’m going to give my thoughts on format, based on what I’ve seen out there in the wild over the past few months of actively […]

Inside the Tech of a Paid Newsletter

Setting up a paid newsletter is quite a bit different, and perhaps more complex than setting up a simple blog. With a blog, you’ve got dozens of options, most of which are one-click installs. Pick your platform, choose a theme, and get to writing. It really can be that simple. But for a paid newsletter, […]

The Most Popular Paid Subscription Newsletters

Paid newsletters are exploding. Obviously, I’m biased… but It’s an attractive model. If you’re the scribe-y type and have the means to communicate your viewpoints clearly, I really don’t think there’s a better opportunity for you today. In contrast to starting a blog, you’ve got monetization on day one, and based on my experience, the […]

How to Price a Paid Subscription Newsletter

One of the most important questions you’ll need to answer before you launch is: “How much should I charge for this thing?” Price theory is a complex subject. There are literally dozens of books, as thick as a brick, that you could devour and learn to wield complex math to arrive at the perfect figure. […]

Start a Paid Newsletter

One of the most interesting trends I’ve seen over the past few years is the rise of paid newsletters. Not nearly a week goes by that I don’t run across a new paid newsletter that people seem to be excited about and are keen to join. And for good reason. It’s one of the most […]